Chris was appointed Chief Marketing Officer of Anheuser-Busch InBev in November 2007. Born in 1964, he has over 20 years experience working passionately with brands around the world. He joined Anheuser-Busch InBev after a 12+ year international career with The Coca-Cola Company, where he had last been Group Marketing Director for the biggest Operating Group (European Union). Previously, he worked for Procter & Gamble Benelux in Brand Management and Innovation, having started his career in consulting and technology start-up companies.

A Belgian citizen, Chris holds a degree in Applied Economics (International Business) from the Catholic University of Leuven, a Masters in European Economics from the Centre Européen Universitaire in Nancy, France, and a TRIUM Global MBA (offered jointly by London School of Economics, NYU Stern and HEC Paris).