Born in 1956, Jo joined Anheuser-Busch InBev (formerly Interbrew) in 1978 after receiving a degree in Economics from the University of Leuven. A Belgian citizen, Jo's career at Anheuser-Busch InBev has included various positions in Controlling and Finance. He became Senior Vice President Corporate Strategy in 2003; in December 2004, Jo was appointed Chief Strategy & Business Development Officer. He assumed the position of Chief Sales Officer in May 2006 before being appointed Chief Strategy & Sales Officer in January 2009. Jo was appointed Zone President Western Europe in January 2010.